Streetpole for Peugeot

Work for a print ad for Peugeot France, shot in Cape town.

It was a very exciting project! Imagine covering a custom made (styrofoam) street pole with light blue yarn, as it will be a good colour to isolate in post-production. The idea was to add different colours and patterns afterwards and then multiply the streetpoles all the way down the road, as a cool backdrop for the car. Also, the shoot happened in front of Cape Town’s City Hall, which is one of my favourite buildings in the city.

O yes, and there was also a strip made for one of the pillars, that would also be multiplied/repeated for full coverage and effect.