The campaign reflects the real South Africa, an authentic look at the people that go to Virgin Active's gym and their motivation/reason for pitching up at the health club.
Usually gyms love capturing inspirational moments and models to motivate why you should join, to look like the ‘perfect you’ but this campaign set out to just be true reflection of their customers and why they are there - no filters, no scripted stories, capturing real stories and people in their moment at their gym.
Physical Description:
National Brand Campaign for Virgin Active South Africa
Photos: Andrew Brauteseth
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